Posts tagged Google Business Profile

AI15 September 202610 min read

A Booking Marketplace Versus Your Own Booking Page: The Cost per Patient, Worked Out

Doctors called the 2022 packages 'more than 80% of the fee'. Here is the arithmetic behind that line, per booked and per attended visit, and the same arithmetic for a booking page you own, with the break-even in visits a month and a fair word about what a marketplace sells that a page must earn.

SEO6 September 20266 min read

Local SEO for a Service Business: Google Business Profile Done Properly

For a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.