A site without events is a site nobody can improve. We wire every call to action, form, WhatsApp click and quotation request to its own event with the visitor's language on it, connect Meta and Google, and put spend, leads and cost per enquiry in one dashboard you can read without us.

Who this is for

Operators who cannot say which product, page or channel produced last month's enquiries, and marketing teams whose numbers live in three tabs that disagree.

What we deliver

  • GA4 and Google Tag Manager set up with key events, a language dimension and an AI-assistants channel group
  • Meta Conversions API, Lead Ads webhooks and Google conversions, server-side where it matters
  • One dashboard: spend, leads, cost per enquiry, by channel, product and language, with CSV export
  • Branded campaign links, a consent banner wired to the tags, and a monthly reading against the Day-0 baseline

Analytics & Attribution

GA4 and Tag Manager, One Event per Action

Key events for every form, WhatsApp click, call and quotation request, with the visitor's language as a dimension and an AI-assistants channel group.

Meta Conversions API and Lead Ads

Server-side conversion events, Lead Ads webhooks into your CRM, and Google conversions, so the ad platforms and the dashboard agree.

One Dashboard for Spend and Leads

Spend, leads and cost per enquiry by channel, product and language, with CSV export and the definitions written next to the numbers.

Campaign Links and Consent

Branded campaign links, a consent banner wired to the tags, data minimisation on server-side events, and a monthly reading against the Day-0 baseline.

Related reading

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GA4 Dashboards Operators Actually Use

GA4 shows two hundred metrics. An operator needs about ten. This is how to choose them, the events you must define before any of them mean anything, and a one-page layout that gets read every Monday.

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FAQ

Do we need a marketing team to use this?

No. The dashboard is built for the owner or the operations lead: five numbers, monthly, with the definitions written next to them.

Can you connect our CRM?

Yes. HubSpot, Zoho and most CRMs with an API. A lead created by an ad or a form carries its source into the CRM, so the salesperson and the dashboard agree.

What about consent and privacy?

The consent banner controls the tags, server-side events are configured for data minimisation, and the setup is documented so it survives an audit.

Send the domain. We diagnose before we quote.

Send the domain and tell us how leads come in today. You get a written map of what is measured, what is not, and what to fix first.

No mailing list. One reply, from a person, in writing.

Prefer to talk? Message us on WhatsApp