GA4 and Tag Manager, One Event per Action
Key events for every form, WhatsApp click, call and quotation request, with the visitor's language as a dimension and an AI-assistants channel group.
Operators who cannot say which product, page or channel produced last month's enquiries, and marketing teams whose numbers live in three tabs that disagree.
A site without events is a site nobody can improve. We wire every call to action, form, WhatsApp click and quotation request to its own event with the visitor's language on it, connect Meta and Google, and put spend, leads and cost per enquiry in one dashboard you can read without us.
Operators who cannot say which product, page or channel produced last month's enquiries, and marketing teams whose numbers live in three tabs that disagree.
Key events for every form, WhatsApp click, call and quotation request, with the visitor's language as a dimension and an AI-assistants channel group.
Server-side conversion events, Lead Ads webhooks into your CRM, and Google conversions, so the ad platforms and the dashboard agree.
Spend, leads and cost per enquiry by channel, product and language, with CSV export and the definitions written next to the numbers.
Branded campaign links, a consent banner wired to the tags, data minimisation on server-side events, and a monthly reading against the Day-0 baseline.
GA4 shows two hundred metrics. An operator needs about ten. This is how to choose them, the events you must define before any of them mean anything, and a one-page layout that gets read every Monday.
Read MoreYou do not need all of Search Console. You need five reports, read the same way every month, and a rule for when a number is a problem rather than noise.
Read MoreFor a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.
Read MoreNo. The dashboard is built for the owner or the operations lead: five numbers, monthly, with the definitions written next to them.
Yes. HubSpot, Zoho and most CRMs with an API. A lead created by an ad or a form carries its source into the CRM, so the salesperson and the dashboard agree.
The consent banner controls the tags, server-side events are configured for data minimisation, and the setup is documented so it survives an audit.
Send the domain and tell us how leads come in today. You get a written map of what is measured, what is not, and what to fix first.
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