Product decisions for SMB websites and internal tools: WordPress or Next.js, information architecture, and when a spreadsheet should become software.
Spreadsheets are the right tool until the day three people edit the same one, nobody knows which version is true, and a missed row costs money. This is how to tell when that day has come, and what to build instead.
Read moreBoth can rank, both can be fast, both can be a mess. The right choice depends on who edits the site, what it has to talk to, and who is going to keep it alive.
Read moreInformation architecture decides whether users find the service they would pay for, whether editors can publish without a developer, and whether search engines can tell which page answers which query. Get it wrong and everything after it is improvisation.
Read more
