Technical SEO, keyword research, hreflang and Core Web Vitals: the checklists and fix lists we use to get bilingual websites showing up on Google.
An English-only service page misses the queries that start a procurement conversation in Arabic. This is how those queries look, why translating your English keywords does not find them, and how to map them to pages that convert.
Read moreMost WordPress sites fail Core Web Vitals for the same five reasons. None of them is the theme colour. Here is what moves each metric, with the order to work in.
Read morehreflang is simple to describe and easy to get wrong. This is the implementation that holds up, and the crawl that proves it, for an English and Arabic site.
Read moreFor a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.
Read moreAn audit is worth exactly as much as the fix list it produces. This is the checklist we run, in the order search engines evaluate a site, and the template we hand over at the end.
Read moreA company selling in two languages does not have a website. It has several search intents sharing a domain. Treat each language as its own architecture, then connect the twins.
Read moreMost Arabic sites are English sites with the text swapped. This checklist covers what actually has to change: direction, fonts, mixed-script text, forms, numbers, and the SEO signals crawlers read.
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