Practical notes on technical SEO, bilingual websites, migrations, and web performance, written by the people who ship the fixes.
An English-only service page misses the queries that start a procurement conversation in Arabic. This is how those queries look, why translating your English keywords does not find them, and how to map them to pages that convert.
Read MoreA redesign that starts from a mockup inherits every problem the old site had. Audit the plugins, the theme, the vitals and the index first, then decide what a redesign is for.
Read MoreMost WordPress sites fail Core Web Vitals for the same five reasons. None of them is the theme colour. Here is what moves each metric, with the order to work in.
Read Morehreflang is simple to describe and easy to get wrong. This is the implementation that holds up, and the crawl that proves it, for an English and Arabic site.
Read MoreFor a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.
Read MoreYou do not need all of Search Console. You need five reports, read the same way every month, and a rule for when a number is a problem rather than noise.
Read MoreSpreadsheets are the right tool until the day three people edit the same one, nobody knows which version is true, and a missed row costs money. This is how to tell when that day has come, and what to build instead.
Read MoreSquarespace has its own URL habits: blog dates, collection folders, tag and category archives, parameters. Each one needs a decision before the 301 plan is complete.
Read MoreAn audit is worth exactly as much as the fix list it produces. This is the checklist we run, in the order search engines evaluate a site, and the template we hand over at the end.
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