Notes from the work rather than a content calendar. What a crawl turned up, what broke in a migration, what an Arabic site needs that an English one does not, and what an AI system has to refuse to do.
Doctors called the 2022 packages 'more than 80% of the fee'. Here is the arithmetic behind that line, per booked and per attended visit, and the same arithmetic for a booking page you own, with the break-even in visits a month and a fair word about what a marketplace sells that a page must earn.
Read moreA marketplace sells the same enquiry to three, seven or ten contractors and charges each of them, real person or not. The winning move is to be first caller, and that race is available without the marketplace: a site, a Business Profile, an auto-reply and a person within 30 minutes.
Read moreThe profile PDF is out of date the day it is exported, has no search presence and cannot answer a question. The site is the profile: prequalification pages, certificates with expiry dates, and a one-click PDF that is current on the day it is sent.
Read moreDoctors asked the booking marketplaces for a reservation fee for years before one added it. A deposit gate is that fee on your own booking page: the slot is held when the deposit arrives, and the deposit comes off the consultation. Here is what it does, what it does not, and the numbers that exist.
Read moreMost requests for quotation arrive as a WhatsApp message, a voice note or a photographed spec sheet. An assistant can read them, match them to your catalogue and draft the quote. What it must never do is set the price or promise stock.
Read moreOne line per statistic, with the source, the date and what kind of study produced it, so you can cite it without reading forty pages. Updated quarterly.
Read moreA product page that is a photo and a link to the manufacturer's PDF is invisible to all three readers who matter: the engineer, the crawler and the assistant. One structured record serves all of them.
Read moreAmbient scribes document the consultation and produce prose. Handover is a different event with a fixed structure and a measured information loss, and nobody had built for it. These are the requirements, and the lines a safe tool never crosses.
Read moreA clinic assistant should do four things well: book, remind, answer the practical questions, and hand the rest to a person with the conversation attached. Everything clinical is the rest. Here is the checklist we build against.
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