Posts tagged Booking

AI15 September 202610 min read

A Booking Marketplace Versus Your Own Booking Page: The Cost per Patient, Worked Out

Doctors called the 2022 packages 'more than 80% of the fee'. Here is the arithmetic behind that line, per booked and per attended visit, and the same arithmetic for a booking page you own, with the break-even in visits a month and a fair word about what a marketplace sells that a page must earn.

AI15 September 20269 min read

Fake Bookings and No-Shows: What a Deposit Gate Does, With the Published Numbers

Doctors asked the booking marketplaces for a reservation fee for years before one added it. A deposit gate is that fee on your own booking page: the slot is held when the deposit arrives, and the deposit comes off the consultation. Here is what it does, what it does not, and the numbers that exist.