A marketplace sells the same enquiry to three, seven or ten contractors and charges each of them, real person or not. The winning move is to be first caller, and that race is available without the marketplace: a site, a Business Profile, an auto-reply and a person within 30 minutes.
Read moreDoctors asked the booking marketplaces for a reservation fee for years before one added it. A deposit gate is that fee on your own booking page: the slot is held when the deposit arrives, and the deposit comes off the consultation. Here is what it does, what it does not, and the numbers that exist.
Read moreMost requests for quotation arrive as a WhatsApp message, a voice note or a photographed spec sheet. An assistant can read them, match them to your catalogue and draft the quote. What it must never do is set the price or promise stock.
Read moreA clinic assistant should do four things well: book, remind, answer the practical questions, and hand the rest to a person with the conversation attached. Everything clinical is the rest. Here is the checklist we build against.
Read moreSpreadsheets are the right tool until the day three people edit the same one, nobody knows which version is true, and a missed row costs money. This is how to tell when that day has come, and what to build instead.
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