Posts tagged WordPress

A phone held up showing a website loading, with a city at night behind it

6 September 20267 min read

How to Audit a WordPress Site Before a Redesign: Plugins, Theme, Core Web Vitals

A redesign that starts from a mockup inherits every problem the old site had. Audit the plugins, the theme, the vitals and the index first, then decide what a redesign is for.

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SEO

6 September 20266 min read

Core Web Vitals on WordPress: What Actually Moves LCP and INP

Most WordPress sites fail Core Web Vitals for the same five reasons. None of them is the theme colour. Here is what moves each metric, with the order to work in.

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Product

6 September 20267 min read

WordPress or Next.js for an SMB Website in 2026: A Decision Framework

Both can rank, both can be fast, both can be a mess. The right choice depends on who edits the site, what it has to talk to, and who is going to keep it alive.