A redesign that starts from a mockup inherits every problem the old site had. Audit the plugins, the theme, the vitals and the index first, then decide what a redesign is for.
Read morehreflang is simple to describe and easy to get wrong. This is the implementation that holds up, and the crawl that proves it, for an English and Arabic site.
Read moreYou do not need all of Search Console. You need five reports, read the same way every month, and a rule for when a number is a problem rather than noise.
Read moreSquarespace has its own URL habits: blog dates, collection folders, tag and category archives, parameters. Each one needs a decision before the 301 plan is complete.
Read moreAn audit is worth exactly as much as the fix list it produces. This is the checklist we run, in the order search engines evaluate a site, and the template we hand over at the end.
Read moreMost migrations lose rankings in the 301 map, not the theme. This is the checklist we run before DNS moves, with the exact inventory and validation steps.
Read moreMost Arabic sites are English sites with the text swapped. This checklist covers what actually has to change: direction, fonts, mixed-script text, forms, numbers, and the SEO signals crawlers read.
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