Founder of Alnitak. He builds websites that show up on Google and the software behind them, and he writes every post on this blog.
Abdelrahman Albiruni founded Alnitak and leads its engineering. He built a bilingual catalogue of 144 products for a building-systems supplier. When it dropped out of Google, he published a full audit of his own work and brought it back. He moved an Arabic mental-health network onto Next.js, and its old links still work. He also built an ad platform whose voice agent calls every lead and books the callback. The full stories are on the projects page.
His current focus is software for clinics and building-materials suppliers. That means voice notes turned into clinical handover reports, WhatsApp assistants that answer from a company's own information, and tools for quotes and product data. Each one follows five safety rules the client can read. Critical Care Copilot, Alnitak's clinical documentation product, came out of that work.
Every post here comes out of client work or Alnitak's own builds, and is written in English and Arabic. Where a number is quoted, its source is named. Where a result has not been measured, the post says so.
Doctors called the 2022 packages 'more than 80% of the fee'. Here is the arithmetic behind that line, per booked and per attended visit, and the same arithmetic for a booking page you own, with the break-even in visits a month and a fair word about what a marketplace sells that a page must earn.
Read moreA marketplace sells the same enquiry to three, seven or ten contractors and charges each of them, real person or not. The winning move is to be first caller, and that race is available without the marketplace: a site, a Business Profile, an auto-reply and a person within 30 minutes.
Read moreThe profile PDF is out of date the day it is exported, has no search presence and cannot answer a question. The site is the profile: prequalification pages, certificates with expiry dates, and a one-click PDF that is current on the day it is sent.
Read moreDoctors asked the booking marketplaces for a reservation fee for years before one added it. A deposit gate is that fee on your own booking page: the slot is held when the deposit arrives, and the deposit comes off the consultation. Here is what it does, what it does not, and the numbers that exist.
Read moreMost requests for quotation arrive as a WhatsApp message, a voice note or a photographed spec sheet. An assistant can read them, match them to your catalogue and draft the quote. What it must never do is set the price or promise stock.
Read moreOne line per statistic, with the source, the date and what kind of study produced it, so you can cite it without reading forty pages. Updated quarterly.
Read moreA product page that is a photo and a link to the manufacturer's PDF is invisible to all three readers who matter: the engineer, the crawler and the assistant. One structured record serves all of them.
Read moreAmbient scribes document the consultation and produce prose. Handover is a different event with a fixed structure and a measured information loss, and nobody had built for it. These are the requirements, and the lines a safe tool never crosses.
Read moreA clinic assistant should do four things well: book, remind, answer the practical questions, and hand the rest to a person with the conversation attached. Everything clinical is the rest. Here is the checklist we build against.
Read moreAn English-only service page misses the queries that start a procurement conversation in Arabic. This is how those queries look, why translating your English keywords does not find them, and how to map them to pages that convert.
Read moreA redesign that starts from a mockup inherits every problem the old site had. Audit the plugins, the theme, the vitals and the index first, then decide what a redesign is for.
Read moreMost WordPress sites fail Core Web Vitals for the same five reasons. None of them is the theme colour. Here is what moves each metric, with the order to work in.
Read morehreflang is simple to describe and easy to get wrong. This is the implementation that holds up, and the crawl that proves it, for an English and Arabic site.
Read moreFor a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.
Read moreYou do not need all of Search Console. You need five reports, read the same way every month, and a rule for when a number is a problem rather than noise.
Read moreSpreadsheets are the right tool until the day three people edit the same one, nobody knows which version is true, and a missed row costs money. This is how to tell when that day has come, and what to build instead.
Read moreSquarespace has its own URL habits: blog dates, collection folders, tag and category archives, parameters. Each one needs a decision before the 301 plan is complete.
Read moreAn audit is worth exactly as much as the fix list it produces. This is the checklist we run, in the order search engines evaluate a site, and the template we hand over at the end.
Read moreMost migrations lose rankings in the 301 map, not the theme. This is the checklist we run before DNS moves, with the exact inventory and validation steps.
Read moreBoth can rank, both can be fast, both can be a mess. The right choice depends on who edits the site, what it has to talk to, and who is going to keep it alive.
Read moreA company selling in two languages does not have a website. It has several search intents sharing a domain. Treat each language as its own architecture, then connect the twins.
Read moreMost Arabic sites are English sites with the text swapped. This checklist covers what actually has to change: direction, fonts, mixed-script text, forms, numbers, and the SEO signals crawlers read.
Read moreGA4 shows two hundred metrics. An operator needs about ten. This is how to choose them, the events you must define before any of them mean anything, and a one-page layout that gets read every Monday.
Read moreInformation architecture decides whether users find the service they would pay for, whether editors can publish without a developer, and whether search engines can tell which page answers which query. Get it wrong and everything after it is improvisation.
Read moreHave a question about one of the posts, or a site or process that needs the same work?
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