Founder of Alnitak. Builds websites, technical SEO, analytics and the information systems behind them, and writes every post on this blog.
Abdelrahman Albiruni founded Alnitak and leads its engineering: a 144-product bilingual catalogue site built from the first commit and brought back to search after an honest self-audit, an Arabic mental-health network migrated off classic ASP onto Next.js, and a Meta ad platform whose AI voice agent calls each lead and books the callback. The full stories are on the projects page.
The current focus is information systems for clinics and building-materials distributors: voice to document for clinical handover, WhatsApp assistants over a business's own data, and quotation and product-data pipelines, each kept inside five checks the client can read. Critical Care Copilot, Alnitak's clinical documentation product, comes from that work.
Every post on this blog is written from client work or from Alnitak's own builds, in English and Arabic. Where a number is quoted, its source is named; where a result has not been measured, the post says so.
Most requests for quotation arrive as a WhatsApp message, a voice note or a photographed spec sheet. An assistant can read them, match them to your catalogue and draft the quote. What it must never do is set the price or promise stock.
Read MoreOne line per statistic, with the source, the date and what kind of study produced it, so you can cite it without reading forty pages. Updated quarterly.
Read MoreA product page that is a photo and a link to the manufacturer's PDF is invisible to all three readers who matter: the engineer, the crawler and the assistant. One structured record serves all of them.
Read MoreAmbient scribes document the consultation and produce prose. Handover is a different event with a fixed structure and a measured information loss, and nobody had built for it. These are the requirements, and the lines a safe tool never crosses.
Read MoreA clinic assistant should do four things well: book, remind, answer the practical questions, and hand the rest to a person with the conversation attached. Everything clinical is the rest. Here is the checklist we build against.
Read MoreAn English-only service page misses the queries that start a procurement conversation in Arabic. This is how those queries look, why translating your English keywords does not find them, and how to map them to pages that convert.
Read MoreA redesign that starts from a mockup inherits every problem the old site had. Audit the plugins, the theme, the vitals and the index first, then decide what a redesign is for.
Read MoreMost WordPress sites fail Core Web Vitals for the same five reasons. None of them is the theme colour. Here is what moves each metric, with the order to work in.
Read Morehreflang is simple to describe and easy to get wrong. This is the implementation that holds up, and the crawl that proves it, for an English and Arabic site.
Read MoreFor a service business, the map listing is often the first result a buyer sees. This is how to set it up so it is accurate, complete and connected to a page that converts, and the monthly routine that keeps it that way.
Read MoreYou do not need all of Search Console. You need five reports, read the same way every month, and a rule for when a number is a problem rather than noise.
Read MoreSpreadsheets are the right tool until the day three people edit the same one, nobody knows which version is true, and a missed row costs money. This is how to tell when that day has come, and what to build instead.
Read MoreSquarespace has its own URL habits: blog dates, collection folders, tag and category archives, parameters. Each one needs a decision before the 301 plan is complete.
Read MoreAn audit is worth exactly as much as the fix list it produces. This is the checklist we run, in the order search engines evaluate a site, and the template we hand over at the end.
Read MoreMost migrations lose rankings in the 301 map, not the theme. This is the checklist we run before DNS moves, with the exact inventory and validation steps.
Read MoreBoth can rank, both can be fast, both can be a mess. The right choice depends on who edits the site, what it has to talk to, and who is going to keep it alive.
Read MoreA company selling in two languages does not have a website. It has several search intents sharing a domain. Treat each language as its own architecture, then connect the twins.
Read MoreMost Arabic sites are English sites with the text swapped. This checklist covers what actually has to change: direction, fonts, mixed-script text, forms, numbers, and the SEO signals crawlers read.
Read MoreGA4 shows two hundred metrics. An operator needs about ten. This is how to choose them, the events you must define before any of them mean anything, and a one-page layout that gets read every Monday.
Read MoreInformation architecture decides whether users find the service they would pay for, whether editors can publish without a developer, and whether search engines can tell which page answers which query. Get it wrong and everything after it is improvisation.
Read MoreHave a question about one of the posts, or a site or process that needs the same work?
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